Advergame is a type game which provides interactive communications and marketing services and aims to increase brand awareness with the marketing messages. Companies seeking to circumvent the traditional marketing method of choice and the Advergame applications create a positive bond for consumers and companies. Users who play the game have one to one relationship with the brand and after a period they associate the game with the brand's product or service so this can provide it more memorable.
Advergame applications require less than the cost of separate applications to the client's offline strategies. As Advergame applications entertain, inform, reward, strengthen ties along with brand emotionally and provide product experience, after referring to the sale that is very high for the value it adds to the brand.
 

Some comments about the advergame
The most popular of all web browsers are the sites, including games.
Nielsen NetRating, May, 2004
 

87% of players remember the brand that has been integrated into the game.
Nielsen NetRating, May, 2004
 

Demographic distribution of online players are very large, middle aged women between 35-54 years old constitute the largest percentage.
Nielsen NetRating, May, 2004
 

Advergames are very effective and efficient, further investment in the recycling of traditional marketing methods (RIO) are provided.
-IDGA Online Games White Paper
 

41% of adult women are playing day games.
19% of men spend time playing games more than they spend watching television,.
50% of the men spend time playing games more than they spend to read books.
-Digital Marketing Service / American Online Games
 

Half the U.S. population in 2008 will play online games.
-In-Stat/MDR
 

Advergame is becoming a standard part of interactive advertising.
GartnerG2-